NEW YORK (December 21, 2020) – The Big West Conference and Van Wagner announced today a multi-year marketing and sponsorship rights partnership. As the Conference’s exclusive agent, Van Wagner will negotiate and manage all multimedia rights, as well as serve as the conference’s corporate sponsorship representative.
Van Wagner will assist the Conference in enhancing the Big West Championship fan experience while working toward a year-round brand presence for sponsors, member institutions and their athletic programs, alumni and fans through sponsorship sales, promotions, digital and live broadcast productions and event-driven experiences.
“The Big West sought a partner with a track record of success generating revenue through conference sponsorships and who was also passionate about the future of the Big West Conference,” said Big West Commissioner Dan Butterly. “During my career, I have worked with Van Wagner, Dorna and Van Wagner Productions, and I am excited to showcase how they will help elevate national interest in the Big West brand and championships, as well as the experience of our student-athletes and fans.
“Our entire Van Wagner family is honored to announce our partnership with the Big West Conference. Our senior team has had tremendous experience working with many of the Conference’s outstanding member institutions during our careers,” said Van Wagner Executive Vice President Mike Palisi. “We look forward to the opportunity to work with Commissioner Dan Butterly and his team on redefining the Corporate Partners program to reflect the vision and priorities of the Conference.”
By representing the Big West’s multi-media rights, Van Wagner adds yet another conference to its portfolio of collegiate athletic conferences across the country, which also includes the America East Conference, Big South Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference, Western Athletic Conference and the West Coast Conference.
The Big West Conference is in its 52nd year of operation with the 2020-21 season and sponsors 18 championship sports at the NCAA Division I level.