IRVINE, Calif. (January 29, 2021) – The Big West Conference announced today that Air Force Reserve will serve as the title sponsor of the 2021 Big West Basketball Championships. The conference also released the 2021 Big West Basketball Championships logo
The 2021 Air Force Reserve Big West Basketball Men’s and Women’s Championships, presented by the Hawaiian Islands, will take place March 9-13 at the Mandalay Bay Events Center in Las Vegas. All 10 men’s and nine women’s teams will compete in the 45th edition of the tournament on the men’s side and the 37th in women’s play.
“We are proud to welcome Air Force Reserve as the title sponsor of the “Air Force Reserve Big West Men’s and Women’s Basketball Championships, presented by The Hawaiian Islands,” BW Commissioner Dan Butterly said. “We look forward to using this platform to promote recruitment and raise awareness of the critical role Air Force Reserve plays in protecting our freedoms at home and abroad. Their support of the Big West Conference will elevate the championship experience for our student-athletes and make this event truly special.” Air Force Reserve will be incorporated into all marketing and promotional materials including mid-court placement of its logo at the championships.
Air Force Reserve will also be prominently featured on the Championship Central pages on BigWest.org and across the Conference’s broadcast, digital and social media platforms in addition to significant in-venue presence at the Championships.
“Being the Title Sponsor of the Big West Basketball Championships is an excellent way for us to share the compelling story of the Air Force Reserve,” said SMSgt Adam Eldard, Chief of Advertising and Marketing for the Air Force Reserve. “Using this national platform to highlight the many benefits of the Air Force Reserve, including College Tuition Assistance, is a terrific way for us to engage with the students and fans of the Big West Conference. To find out more about all the great benefits in the Air Force Reserve we encourage people to go to AFReserve.com.”
Additionally, Air Force Reserve is designated as the presenting sponsor of the Big West team during the Collegiate Esports Invitational. Air Force Reserve will have prominent branding and sponsor recognition in the social media-based promotion of the Invitational, eligible to over 160,000 college students from 11 Big West member institutions to compete.
Air Force Reserve becomes the latest corporate partner of the Big West. Van Wagner manages the Big West’s sponsorship and marketing partners program.
About the Big West
The Big West Conference was formed in 1969 and is a member of NCAA Division I with 11 academically and athletically prominent institutions consisting of Cal Poly, CSU Bakersfield, Cal State Fullerton, CSUN, Hawai‘i, Long Beach State, UC Davis, UC Irvine, UC Riverside, UC San Diego and UC Santa Barbara. The conference sponsors 18 sports at the NCAA Division I level: baseball, softball, men’s and women’s basketball, men’s and women’s volleyball, women’s beach volleyball, men’s and women’s cross country, men’s and women’s golf, men’s and women’s soccer, men’s and women’s tennis, men’s and women’s track and field and women’s water polo. For the fourth straight season (and the seventh in the past eight), UC Irvine was selected by the media to win the regular season title in men’s basketball. UC Davis, which has won four consecutive Big West women’s basketball championships, is the preseason favorite of the media to win a fifth in a row. For more information, visit BigWest.org or follow the Big West Conference on Twitter @BigWestSports and @BigWestHoops. About Air Force Reserve The Air Force Reserve is a proud Joint Force Partner in America’s defense. A variety of part-time jobs are available with full-time benefits, including low-cost health insurance, a non-contributory retirement plan, tuition assistance and other educational programs. There are many exciting part-time jobs in the Air Force Reserve, which can lead to a supplementary financial retirement. This flexibility allows Citizen Airmen to advance their civilian careers or education while serving close to home. Signing bonuses up to $20,000 are available for specific jobs. Visit www.AFReserve.com for more information on how you can Start Your Adventure with the Air Force Reserve.
About Van Wagner
Van Wagner is a wholly owned subsidiary of Van Wagner Group LLC that creates, advises and sells on behalf of world-class teams, leagues, brands, properties and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA and the highest levels of international soccer, sponsorship sales, premium ticketing, college multi-media rights and in-venue content production at the world’s biggest sporting events. www.vanwagner.com.